Marginly
Simple profitability tracking for growing ecommerce brands.
£19 / £39 / £79 per month
At a glance
Different tools,
different jobs.
Marginly is a simple profitability platform for growing ecommerce brands that want their sales, product costs, expenses and profit in one clear dashboard. The right choice depends on the depth of reporting, attribution and customer analysis your business needs.
Feature comparison
Pricing and capabilities reflect the verified information available for this comparison. “See plan” and “Not verified” mean the supplied information does not support a broader claim.
| Capability | Marginly | Shopify Analytics | TrueProfit | BeProfit | Lifetimely | GoProfit | Triple Whale |
|---|---|---|---|---|---|---|---|
| Starting price | £19 / £39 / £79 per month | Included with Shopify | $35 / $60 / $100 per month | $49 / $99 / $149 / $249 per month | Free; paid usage-based, from around $79/month for up to 500 orders | $0 / $12 / $59 / $129 per month; Max custom | Free plan; paid pricing scales by store GMV and features |
| Free plan | — | — | — | — | ✓ | ✓ | ✓ |
| Free trial | 14 days | — | 14 days | 14 days | — | 14 days on paid plans | — |
| Sales analytics | ✓ | ✓ | ✓ | ✓ | Not verified | ✓ | ✓ |
| Product profitability | ✓ | ✓ | ✓ | ✓ | Not verified | ✓ | Not verified |
| COGS | ✓ | ✓ | ✓ | Not verified | Not verified | ✓ | Not verified |
| Expense tracking | ✓ | — | ✓ | ✓ | Not verified | ✓ | Not verified |
| Gross profit | ✓ | ✓ | ✓ | Not verified | Not verified | ✓ | Not verified |
| Profit margin | ✓ | ✓ | ✓ | Not verified | Not verified | Not verified | Not verified |
| Operating / net profit | ✓ | — | See plan | ✓ | Not verified | ✓ | Not verified |
| Customer analytics | ✓ | ✓ | ✓ | ✓ | Not verified | ✓ | ✓ |
| LTV | — | — | ✓ | ✓ | ✓ | ✓ | Not verified |
| Cohort analysis | — | — | — | ✓ | ✓ | — | Not verified |
| Marketing analytics | — | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ad attribution | — | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| P&L reporting | — | — | ✓ | ✓ | ✓ | ✓ | Not verified |
| Shopify integration | ✓ | ✓ | ✓ | ✓ | Not verified | Not verified | Not verified |
Marginly focuses on making profitability easier to understand for growing ecommerce brands. It brings sales, product costs, expenses and profit together instead of asking a growing business to piece the picture together across different reports and tools.
That focused workflow is the point: a clear read on what sold, what it cost, what you spent and what you kept. Other platforms may offer broader or deeper functionality; this page is here to make the differences easier to evaluate.
Which tool is right for you?
Shopify Analytics
Built-in Shopify sales and gross-profit reporting.
Included with Shopify
TrueProfit
Detailed profitability and analytics with deeper features on higher tiers.
$35 / $60 / $100 per month
BeProfit
Broader profit analytics with advanced reporting, marketing and LTV functionality.
$49 / $99 / $149 / $249 per month
Lifetimely
Strong option for LTV, cohorts, attribution and deeper customer analytics.
Free; paid usage-based, from around $79/month for up to 500 orders
GoProfit
Profit tracking with a free or low-cost entry point and deeper marketing analytics as stores scale.
$0 / $12 / $59 / $129 per month; Max custom
Triple Whale
Broader ecommerce intelligence and advanced marketing measurement.
Free plan; paid pricing scales by store GMV and features
A clear place to start
Know where your
money is going.
See your sales, product costs, expenses and profitability in one clear dashboard.